Information is vital to any business. It fuels many core business processes-brainstorming and planning, decision-making, research and development, strategy implementation. Each year, companies invest millions of dollars in market research, consultancy, marketing, and corporate events like seminars and conferences to ensure that they get the information they need to make their businesses succeed.

Also the process of globalization has begun to test the competitive edge of businesses, big and small, prompting most of them to find ways and means of improving their efficiency at lesser cost.

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